Nanodegree Program

Digital Marketing Nanodegree

Gain a complete understanding of Digital Marketing

Gain real-world digital marketing experience as you run live campaigns, analyze results, and build your own portfolio to launch a successful career as a digital marketer. Develop a holistic understanding of the digital marketing ecosystem as you master a curriculum built with the best in the field.

Enroll by May 22!

  • TIME
    3 Months

    Study 10 hrs/week and complete in 3 mo.

  • CLASSROOM OPENS
    May 22, 2018
  • PREREQUISITES
    No experience required
  • FEE
    999€

    total

Built in partnership with
  • Facebook
  • Google
  • Hootsuite
  • HubSpot
  • MailChimp
  • Moz
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Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.


Why Take This Nanodegree Program?

$70B
spent on digital marketing in U.S.

What You Will Learn

Download Syllabus
SYLLABUS

Become a Digital Marketer

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook.

See fewer details

3 months to complete

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Adwords

    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

    Search Engine Optimization (SEO) Audit
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

CAREER ADVANCEMENT
Nanodegree Program
$999 USD

total

A full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation. Real-world projects, expert reviews, mentors, forums, and personalized career support, plus access to our hiring partners.

Enroll Now

Success Stories from Our Students

Roman

Roman

Berlin, Germany

Digital Marketing Graduate
now at
Hackerbay

Head of Demand

Roman

Roman

"There are endless marketing opportunities out there. My Nanodegree taught me how to say 'no' and focus my time and resources on what matters the most in my industry."

Read Full Story
Charles

Charles

Paris, France

Digital Marketing Graduate
now at
Self-Employed

Digital Marketing Specialist

Charles

Charles

"I identified my target persona, gained a deep understanding the customer journey, created a marketing strategy and put it all into practice when starting my own business!"

Read Full Story
Pascal

Pascal

Braunschweig, Germany

Digital Marketing Graduate
now at
Entrepreneurship Center

Head of Marketing & PR

Pascal

Pascal

"After losing 100kg in body weight, self-improvement has become a vital part of my life. With Udacity, I have improved my skills as a founder and increased my value as an employee."

Read Full Story
More Stories


Pascal Milfeit's Success Story

"A Nanodegree program is the thing you do for yourself"

  • Why should I enroll in this program?
    Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it's so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you'll need to succeed.
  • What's the advantage of a Nanodegree program?
    In simplest form, the Nanodegree program can be understood as a full immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms. You'll also receive detailed feedback on your projects from expert reviewers, and this personalized review experience will inform your progress throughout the program. In addition, you'll have access to mentors who can provide on-demand guidance as you advance through the curriculum, and forums where you can engage with peers and instructors in real time. When you graduate, you'll receive a highly-regarded Nanodegree credential, and you'll receive personalized career support to help you transition into professional digital marketing roles. It's the perfect choice for someone who wants a full digital marketing education, and whose goal is to pursue a full-time digital marketing career after graduation.
  • What kinds of topics will the program cover?
    Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.

Digital Marketing Nanodegree

Gain a complete understanding of Digital Marketing