Nanodegree Program

Become a Digital Marketer

Gain a complete understanding of Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

ENROLLMENT CLOSING IN

  • Time
    3 Months

    Study 10 hrs/week and complete in 3 mo.

  • Classroom Opens
    February 19, 2019

    Limited seats!

  • Prerequisites
    No previous knowledge required

    See prerequisites in detail

  • Language
    English

    Learning material and communication in English

In Collaboration With
  • Facebook
  • Google
  • Hootsuite
  • HubSpot
  • MailChimp
  • Moz
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Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you'll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.


Why Take This Nanodegree Program?

$70B
spent on digital marketing in U.S.

A 360-degree Approach

A 360-degree Approach

Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You'll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.

Real-world Projects

Real-world Projects

In this unique program, you’ll run live campaigns on major marketing platforms. You’ll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You’ll benefit from your learning community, rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and even interact live during specially scheduled online events.

Advance your Career

The Digital Marketing Nanodegree program is designed to ensure your long-term success in the field. The skills you learn will prepare you for jobs in digital marketing, and you’ll be ready to deliver immediate value to any organization. We will support you throughout your learning journey; from gaining valuable technical and career skills, to landing your dream job.Designed to prepare you for career success in digital marketing.

Hiring PartnersMeet Top Companies

Digital Marketers are in high demand. Create your professional portfolio with Udacity and open up a world of opportunities. Our hiring partners are eager to meet you.Create your portfolio and open up a world of opportunities.

Succeed with RecruitersSucceed with Recruiters

Work with experienced careers professionals for tailored advice on how to improve your search and impress recruiters. Including feedback on your LinkedIn, GitHub, and professional brand.Work with career professionals to impress recruiters

Build a Great NetworkBuild a Great Network

40,000+ highly-skilled grads make up your new career community. Ready to collaborate, share referrals, or hire your own team? The Udacity Alumni Network is here for you!Connect with our global community to grow your career.

What You Will Learn

Download Syllabus
SYLLABUS

Become a Digital Marketer

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook.

See fewer details

3 months to complete

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this Facebook advertising course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Adwords

    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) and Google advertising is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

    Run an Adwords Campaign
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

    Evaluate a Display Advertising Campaign
  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio
Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.
— AVINASH KAUSHIK, DIGITAL MARKETING ADVOCATE, GOOGLE

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

Get Started Now

TERM
Nanodegree Program
$999 USD

total

During your 3-month term, you'll have access to the Nanodegree program classroom and materials, plus expert project reviews.

Success Stories from Udacity's Students

Roman

Roman

Berlin, Germany

Digital Marketing Graduate
now at
Hackerbay

Head of Demand

Roman

Roman

"There are endless marketing opportunities out there. My Nanodegree taught me how to say 'no' and focus my time and resources on what matters the most in my industry."

Read Full Story
Charles

Charles

Paris, France

Digital Marketing Graduate
now at
Self-Employed

Digital Marketing Specialist

Charles

Charles

"I identified my target persona, gained a deep understanding the customer journey, created a marketing strategy and put it all into practice when starting my own business!"

Read Full Story
Pascal

Pascal

Braunschweig, Germany

Digital Marketing Graduate
now at
Entrepreneurship Center

Head of Marketing & PR

Pascal

Pascal

"After losing 100kg in body weight, self-improvement has become a vital part of my life. With Udacity, I have improved my skills as a founder and increased my value as an employee."

Read Full Story
More Stories


Pascal Milfeit's Success Story

"A Nanodegree program is the thing you do for yourself"

Become a Digital Marketer

Gain a complete understanding of Digital Marketing