Nanodegree Program

Become a Google Ads expert

In this program, you’ll gain a 360-degree understanding of the new Google Ads as you run live campaigns with real budgets. Topics include: Search, Display, Video, App Advertising, and more.

We are not taking enrollments at this time

We offer a Digital Marketing Nanodegree program, which covers a wide variety of core skills needed for this career field, including an exploration of the Google Ads tool.

All Our Nanodegree Programs Include:

Real-world projects from industry experts

With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.

1-on-1 technical mentor

Get a knowledgeable mentor who guides your learning and is focused on answering your questions, motivating you and keeping you on track.

Personal career coach and career services

You’ll have access to career coaching sessions, interview prep advice, and resume and online professional profile reviews to help you grow in your career.

Flexible learning program

Get a custom learning plan tailored to fit your busy life. Along with easy monthly payments you can learn at your own pace and reach your personal goals.

What You Will Learn

SYLLABUS

Become a Google Ads expert

Gain a detailed understanding of all aspects of Google Ads, including Search Advertising, Display and Video Advertising, Mobile App and Shopping ads, and more. Hone your skills by running real-life campaigns on the Google Ads platform.

Gain a detailed understanding of all aspects of Google Ads (incl. Search Advertising, Display, Video Advertising, Mobile App, Shopping ads, and more) and run real-life campaigns.

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3 months to complete

  • Marketing Fundamentals

    Absorb an overview of how to advertise on Google with Ads, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.

  • Ads Fundamentals

    Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.

  • Search Advertising

    Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.

    Run a Search Campaign
  • Display Advertising

    Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.

  • Mobile Advertising

    Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.

  • Video Advertising

    Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.

  • E-Commerce Advertising

    Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.

    Run a Display, Mobile, or Video Campaign

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Gloria Yen
Gloria Yen

Instructor

Gloria is the content developer for the Google Ads Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.

Daniel Kob
Daniel Kob

Instructor

Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.

Jaimee Arnobit
Jaimee Arnobit

Instructor

Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google Ads certified.

Student Reviews

4.5

(34)

5 stars
24
70.6%
4 stars
6
17.6%
3 stars
1
2.9%
2 stars
3
8.8%
1 stars
0
0.0%
Richard M.

Esse curso vale muito à pena, pois explica detalhadamente como funciona a lógica por trás do Google. Os professores ensinam de forma muito clara como desenvolver as estratégias para diferentes objetivos.

CHINEDU NESTOR E.

It was an awesome program that cuts through all aspects of Google AdWords. I strongly recommed

Gaurav S.

truly from A TO Z all of adwords. Best for beginers like me

Hesham D.

The program is going align with my expectation,well designed, practical experience and matching with business requires in our era..

Keith C.

Everything is great, but 4 stars because subtitles aren't always there or accurate

Program Details

    PROGRAM OVERVIEW - WHY SHOULD I TAKE THIS PROGRAM?
  • Why should I enroll?

    Google AdWords is arguably the most important specialization in today's digital marketing world, and in this program, you'll gain full mastery of the platform. You’ll hone your skills by running real campaigns, gathering data, analyzing and reporting on your findings, and optimizing for future campaigns. With the skills you gain in this program, you'll be uniquely positioned to excel at a digital marketing agency, manage Google AdWords for a small firm, or even go independent as a freelance digital marketer. You'll also be ready to successfully take the Google AdWords Certification, should you wish to add this to your portfolio of accomplishments.

  • What jobs will this program prepare me for?

    Google AdWords Nanodegree program graduates will be uniquely prepared to fill a wide variety of Search Engine Marketing (SEM) roles including, but not limited to: Google AdWords Specialist, Google AdWords PPC Specialist, Paid Marketing Specialist, SEM Coordinator, Account Strategist, and more.

  • How do I know if this program is right for me?

    This program is the perfect choice for someone who wants a full Google AdWords education, and whose goal is to pursue a full-time career in Paid Marketing/AdWords after graduation.

  • What is the difference between the Digital Marketing Nanodegree program and the Google AdWords Nanodegree program?

    While both programs are full-featured Nanodegree programs offering the same suite of benefits and services—such as real-world projects, expert project review, mentorship, career guidance, and more—the Digital Marketing Nanodegree program instills a 360-degree understanding of the digital marketing ecosystem, and the Google AdWords Nanodegree program teaches an in-depth understanding of one tool in the digital marketing ecosystem: the Google AdWords platform.

    In simplest form, the Digital Marketing Nanodegree program can be understood as a full-immersion learning experience. You take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You are able to run actual campaigns on live platforms, and receive detailed feedback on your projects from expert reviewers. As a graduate, you will have a holistic understanding of how digital marketing works, and why it's so important.

    The Google AdWords Nanodegree program, on the other hand, is specifically designed for students who want to get an in-depth understanding of all aspects of Google AdWords: Search, Display, Video, Shopping, and App advertising. You will run real-life campaigns on the platform, and get feedback from experts in the field. As a graduate of the program, you'll be uniquely prepared to succeed at an agency, go freelance or join a startup. You'll also be ready to earn the Google AdWords Certification.

    ENROLLMENT AND ADMISSION
  • Do I need to apply? What are the admission criteria?

    No. This Nanodegree program accepts all applicants regardless of experience and specific background.

  • What are the prerequisites for enrollment?

    The Google AdWords Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, have a Gmail account, and writing and reading in English.

    TUITION AND TERM OF PROGRAM
  • How is this Nanodegree program structured?

    The Google AdWords Nanodegree program is composed of one (1) Term of three (3) months. A Term has fixed start and end dates.

    To graduate, students must successfully complete 2 projects which affords you the opportunity to apply and demonstrate new skills that you learn in the lessons. The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

  • How long is this Nanodegree program?

    Access to this Nanodegree program runs for the period noted in the Term Length section above.

    See the Terms of Use and FAQs for other policies around the terms of access to our Nanodegree programs.

  • Can I switch my start date? Can I get a refund?

    Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.

    SOFTWARE AND HARDWARE - WHAT DO I NEED FOR THIS PROGRAM?
  • What software and versions will I need in this program?

    To enroll, students need a Gmail account to use Google AdWords.