Nanodegree Program

Google Analytics

Develop Google Analytics Expertise

Through world-class instruction and hands-on training, gain in-depth knowledge of the leading web analytics tool. Learn to build dashboards, understand user behavior, evaluate campaigns, and drive growth.


  • Time
    4 months

    Study 10 hrs/week and complete in 4 mo.

  • Classroom Opens
    April 30, 2019

    Classroom opens 7 days after enrollment closes

  • Prerequisites
    No Experience Required

    See prerequisites in detail

In Collaboration With
  • Google
  • E-Nor

Why Take This Program?

Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights.

Why Take This Program?

Over 40 million websites use Google Analytics to track performance

Learn by Doing
Learn by Doing

Learn by Doing

In this program, you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Google Tag Manager and Data Studio, and produce actionable insights that power significant business growth.

Build out your Portfolio

Build out your Portfolio

Work on four real-world projects that will become high-caliber pieces to add to your portfolio. Each project is an opportunity to approach a common marketing challenge, perform in-depth analysis, and present a solution.

Use Advanced Analytics, No Programming Required
Use Advanced Analytics, No Programming Required

Use Advanced Analytics, No Programming Required

Learn to generate advanced and actionable business insights from data, without the need for programming skills. Strategically evaluate problems, build dashboards, track user behavior, and more.

Join An Engaging Community

Join An Engaging Community

Draw inspiration and knowledge from a dynamic student community, and stay on track with the support of a mentor network and platform directly in the classroom. Get easily accessible guidance on specific challenges or projects.

Advance Your Career

In this program, you’ll acquire indispensable business skills that are in high demand across virtually all industries. You’ll build an outstanding portfolio of real-world projects that demonstrate your ability to solve complex business challenges with data-powered strategies, and you’ll do so with curriculum developed in collaboration with Google, and the analytics leaders at E-Nor.Designed to prepare you for career success in Google Analytics.

Hiring PartnersHiring Partners

As an accomplished user of one of the most valuable business tools in the world today, you are in high demand across industries, and our hiring partners are eager to learn about your skills.Create your portfolio and open up a world of opportunities.

Succeed with RecruitersSucceed with Recruiters

Work with experienced career professionals for tailored advice on how to improve your search and impress recruiters, including feedback on your LinkedIn and professional brand.Work with career professionals to impress recruiters

Build a Great NetworkBuild a Great Network

40,000+ highly-skilled grads make up your new career community. Ready to collaborate, share referrals, or hire your own team? The Udacity Alumni Network is here for you!Connect with our global community to grow your career.

What You Will Learn

Download Syllabus

Develop Google Analytics Expertise

Learn how to refine Google Analytics data, build dashboards in Data Studio, and use UTM tagging for campaigns, Google Tag Manager, and channel customization to understand user behavior through cross-domain, cross-device, and mobile tracking.

Using Google Analytics, Tag Manager, and Data Studio learn how to refine and enrich data, build dashboards, and understand user behavior.

See fewer details

4 months to complete

Prerequisite Knowledge

Students should have basic computer skills, be comfortable navigating online, and be familiar with the basic techniques for working with data.

  • Measurement Strategy and Implementation

    Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.

    Measurement Plan and Implementation
  • Advanced Displays, Segmentation, and Filtering

    Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.

    Advanced Displays, Segmentation & Filtering
  • Acquisition, Conversion, Ecommerce, & Attribution

    Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.

    Acquisition, Conversion, Ecommerce & Attribution
  • Dashboards, Custom Reports, Alerts

    Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.

    Creating Custom Reports, Dashboards & Custom Alerts
We're very excited about the new Google Analytics Nanodegree program at Udacity. We know firsthand that professionals from all over the world—from small business owners to large, global organizations—use Google Analytics to find insights and drive successful data-powered strategies. Students in this program will learn valuable, real-world skills that they can apply immediately. Analytics skills are in demand - this Nanodegree program can help anyone get ahead.
— Justin Cutroni, Director of Display, Video Ads & Analytics Education, Google

Learn with the best

Feras Alhlou
Feras Alhlou

Principal Consultant

Feras is Co-Founder of E-Nor, a digital analytics and marketing intelligence consultancy, and a leading Google Analytics Certified Partner. He has an extensive background in marketing and data intelligence and is a trusted advisor to some of the world's most recognized brands.

Eric Fettman
Eric Fettman

Analytics Coach

Eric is an Analytics Instructor and Coach at E-Nor. In this role, he has worked with hundreds of participants at different stages of their careers. He is also co-author of “Google Analytics Breakthrough: From Zero to Business Impact.”

Damaris Lasa
Damaris Lasa

Digital Analyst

Damaris is a Certified Web Analyst and Sr. Digital Analytics Consultant at E-Nor. She helps Fortune 500 companies develop world-class analytics programs and has previously worked on advanced implementations for Ticketmaster, Fitbit, and Broadcom.

Scott Burnam
Scott Burnam

Digital Analyst

Scott is a Digital Analytics Consultant at E-Nor, and brings to his work two decades of marketing experience in higher education, and as the owner of the Burnam Consulting Group.

Patrick Soch
Patrick Soch

Digital Analyst

Patrick is a Digital Analytics Consultant at E-Nor, with two decades of experience managing search engine marketing campaigns for online retailers, premium brands, online travel sites, and higher education institutions.

Anke Audenaert
Anke Audenaert


Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Nanodegree Program
Google Analytics Nanodegree Program
$999 USD


During your 4-month term, you'll have access to the Nanodegree program classroom and materials, plus project reviews from our mentor network.

Program Details

    Program Overview - Why Should I Take this Program?
  • Why should I enroll?

    The Google Analytics Nanodegree program is an intermediate Google Analytics curriculum, focused on providing in-demand Google Analytics skills and preparing students for the Google Analytics IQ exam. We’ve collaborated with industry leaders like E-Nor and Google, to help ensure that you emerge from the program with a robust understanding of how Google Analytics works, and why it's so valuable marketers who are seeking to gain an in-depth competency in analytics. This program offers you the opportunity to master analytical skills valued by top employers, while establishing a portfolio of work demonstrating your ability to solve complex marketing problems.

  • What jobs will this program prepare me for?

    Graduates will be uniquely prepared to fill a wide array of marketing analytics roles. These include: marketing analytics specialist, marketing analyst, digital marketing analyst, product marketing analyst, sales marketing analyst, or senior marketing analyst.

  • How do I know if this program is right for me?

    If your goal is to advance your career as a marketer, or be positioned to start a career as a marketing analytics specialist, then this is the right program for you, because it offers in-depth real-world experience. You’ll learn in-demand Google Analytics skills by using advanced reporting techniques, analyzing and optimizing results, and producing actionable insights based on your analyses. If you have some experience working with data, and you're ready to apply those skills to real-world projects, then we encourage you to enroll today.

    Enrollment and Admission
  • Do I need to apply? What are the admission criteria?

    No. This Nanodegree program accepts all applicants regardless of experience and specific background.

  • What are the prerequisites for enrollment?

    The Google Analytics Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating online, and be familiar with the basic techniques for working with data

    Tuition and Term of Program
  • How is this Nanodegree program structured?

    The Google Analytics Nanodegree program is composed of one (1) Term of four (4) months. A Term has fixed start and end dates.

    To graduate, students must successfully complete all projects set forth in the syllabus which by applying and demonstrating the new skills that you learn in the lessons. Each project will be reviewed by the Udacity mentor network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

  • How long is this Nanodegree program?

    Access to this Nanodegree program runs for the period noted in the Term Length section above and the FAQs.

    See the Terms of Use and FAQs for other policies around the terms of access to our Nanodegree programs.

  • Can I switch my start date? Can I get a refund?

    Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.

  • How much does the program cost?

    The full program consists of one (1) four (4)-month long term, at a cost of USD $999. Payment is due before the term begins.

    Software and Hardware - What Do I Need for This Program?
  • What software and versions will I need in this program?

    To enroll, students should have basic computer skills and utilize an updated version of their current web browser.

Google Analytics

Develop Google Analytics Expertise