Build Your Brand by Telling Your Story

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📆 Recap

*"Your career is a story. You have the chance of writing it yourself, or letting someone else do it for you."*

In this webinar, Udacity's Chief Words Officer Christopher Watkins gives practical advice on: Ideas for what to write about to build your brand, 10 Things You Should Do Before You Hit ‘Publish’, and more!

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📌 Key Takeaways

In this workshop, you’ll learn how to:

  • come up with ideas for posts
  • determine what makes a good idea for a post
  • understand the importance of actionable value to a post
  • learn how to identify the key narrative elements of a post
  • understand how to establish a simple and effective structure for a post
  • learn tips for using things like sentence structure, verb tense, punctuation, paragraph order, and descriptors to help communicate actionable value

View Christopher Watkins' slides here

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Christopher Watkins
Christopher Watkins

Senior Writer and Chief Words Officer for Udacity

Christopher holds a Master’s Degree in Creative Writing, and has written professionally in the fields of Education, FinTech, and HR, as well as music, wine, and poetry. His poems have appeared in numerous journals, and his debut volume of poetry was published by Shady Lane Press. He is also an award-winning songwriter, who has received a Gold Record for his lyric contributions.